Pebble Technology: Pebble Original

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That was fast. Three years ago, Pebble took Kickstarter by storm with its first customizable watch. The project broke every conceivable crowdfunding record, and until last summer, it was the most funded project in Kickstarter’s short history. Pebble CEO Eric Migicovsky started the company in his college dorm room in the Netherlands, eventually becoming a fledgling startup selling BlackBerry smartwatches. Migicovsky and his team had a new idea for growth – the original Pebble smartwatch that Pebble’s first color smartwatch is taking a page from Google Now, with a “Timeline” view that tells users what’s coming up next. The new smartwatch is called Pebble Time, and its color e-paper display supposedly matches the week-long battery life Creative project vs. commercial launch As a marketer, the part that really stands out to me is the go-to-market strategy that Pebble used to launch the Time as its defense against the upcoming Apple Watch. The first Pebble watch in 2012 was truly a Pebble Time marks a first for the smartwatch, which first launched on Kickstarter in 2012: a color screen. However, it's not the LCD or OLED displays of its rivals, but a color e-paper screen. Pebble CEO Eric Migicovsky says sticking with e-paper allows If the runaway success of the Pebble Watch has taught us one thing, it's that less is more when it comes to smartwatches. This approach has helped the startup topple Kickstarter records, amass an army of fans, and ward off competition from the first wave .

Smartwatch company Pebble Technology has returned to its roots. Today Pebble unveiled its third smartwatch, the Pebble Time, a $159 device with a handful of features brand-new to the Pebble line, like: a colorful e-paper display; an updated, notification People used to joke that the Pebble looked like it came out of a cereal packet, but the company's latest devices have come a long way since the original smartwatch with its cheap and cheerful plastic design and black-and-white display. At Mobile World Pebble, the popular smartwatch manufacturer today unveiled the third iteration of its smart timepiece. Called the Pebble Time, the smartwatch brings with it a number of new features including a new color e-display, while maintaining strong 7-day battery Pebble obviously loves Kickstarter: the original watch smashed the site's crowdfunding record and the new Pebble Time is set to do the same in the next few days. Now there's a Pebble Time Steel edition as well, shown off by Eric Migicovsky on stage at .